McLean Media founder Don F. McLean to discuss how LinkedIn visibility builds buyer confidence, strengthens business value, and supports exit planning at Service World Expo 2026
LAS VEGAS (October 13, 2026) — McLean Media, an award-winning public relations and content marketing agency, announced today that its founder and president, Don F. McLean, has been selected to speak at Service World Expo 2026. Taking place on November 9–11 at Caesars Forum in Las Vegas, this event is one of the leading educational and networking gatherings for home service business owners and industry professionals.
McLean will present “Build Executive Credibility that Increases Business Value” on Tuesday, November 10, from 10 to 11 a.m. in Alliance Room 316–318. His session will explore how business owners can use LinkedIn to strengthen an executive’s personal and company brand to build trust with customers, attract top talent, and increase credibility with buyers, investors, and strategic partners as they prepare for long-term growth or a future exit.
“One of the messages that I want everyone to understand is that your reputation is being built every day, even when you’re not actively thinking about it,” said McLean. “LinkedIn gives everyone, especially business owners, a tremendous opportunity to influence how customers, employees, investors and potential buyers perceive their companies.”
McLean is the author of The In Crowd for LinkedIn Mastery, which debuted as a No. 1 New Release on Amazon in its category. He has spoken at prominent conferences and educational institutions, including SXSW, the Ireland International Conference on Education (IICE), the NAGC Communications School, and FABTECH, sharing strategies that help professionals build visibility, establish credibility, and create new opportunities. His work has also earned national and regional recognition. McLean has been featured in Fast Company, PR News, DBusiness, and Corp! Magazine, who recognized him as one of Michigan’s Most Inspiring Leaders.
At Service World Expo, McLean’s presentation will examine several areas that influence how businesses are perceived by potential buyers and investors, including:
- How executive visibility on LinkedIn can build confidence in a company’s leadership and direction
- Why a strong public reputation matters long before an owner considers selling a business
- How showcasing employees, company culture and customer success can strengthen market credibility
- The growing role of digital research and AI-powered discovery in evaluating businesses and their leaders
- Practical ways business owners can use LinkedIn to support growth and long-term exit planning
“Business owners spend years building financial value, but they should also be thinking about the reputation that surrounds their company,” McLean added. “When someone researches your business, what do they find? What does your leadership team communicate? Are you demonstrating the expertise, stability and momentum that make someone want to work with you or potentially acquire your company? Those are questions worth answering years before an exit.”
Service World Expo brings together professionals from across the home services industry for educational programming, business development opportunities and networking focused on helping companies grow. For more information about McLean’s session or to register for Service World Expo 2026, visit https://serviceworldexpo.com/speakers/don-mclean.
About McLean Media
McLean Media is an award-winning, strategic communications agency that helps mission-driven leaders grow their visibility and influence. Named Small Agency of the Year by Bulldog PR Awards, the firm blends public relations, content strategy, and personal brand development to position clients as trusted voices in their industries. McLean Media turns messaging into momentum by helping clients lead conversations, earn trust, and stand out where it counts. For more information, visit https://www.mcleanmedia.com.
