Lofty Pops, a handcrafted ice pop company, is now offering its better-for-you frozen treats at the Henry Vilas Zoo for the 2026 season, marking its official debut in the Madison, Wisconsin market.
Lofty Pops products are handcrafted with real fruit and organic ingredients, with no artificial colors or flavors. Each pop is dairy-free, gluten-free and allergen-friendly, with completely plastic-free, home compostable packaging — supporting Henry Vilas Zoo’s broader sustainability initiatives while offering families a premium frozen treat option that meets growing demand for clean-label concessions.
“Our goal is to modernize frozen concessions by delivering a product that reflects how families eat today,” said Natalie Heiter, co-founder and chief marketing officer of Lofty Pops. “We’re excited to introduce Lofty Pops to families visiting Henry Vilas Zoo and to become part of their summer traditions.”
Henry Vilas Zoo guests can find Lofty Pops at the Glacier Grille and at Base Camp.
Known for its strong emphasis on health, sustainability and community-driven values, the Madison area is an ideal fit for Lofty Pops’ clean-label approach. The brand’s focus on organic ingredients and allergen-friendly offerings aligns with the expectations of local families seeking higher-quality food options at a trusted community destination.
Lofty Pops offers a rotating lineup of fruit-forward flavors, including Strawberry Lemon, Orange Dreamsicle, Piña Colada, Blue Razzberry and more.
As Lofty Pops continues to expand, the company is focused on strategic growth across zoos, amusement venues and regional attractions, with plans for continued Midwest expansion in 2026.
Get a taste of Lofty Pops this summer at Henry Vilas Zoo located at 702 S Randall Ave, Madison, WI 53715. Visit www.loftypops.com to learn more.
About Lofty Pops
Lofty Pops is a handcrafted ice pop brand founded by a brother-and-sister team dedicated to creating better-for-you frozen treats. Each flavor is chef-created using real fruit and certified organic ingredients, with no artificial colors or flavors. Lofty Pops are dairy-free, gluten-free and allergen-friendly, making them accessible to families with diverse dietary needs. Since launching in 2024, Lofty Pops has expanded to premier family destinations across the Midwest and is continuing its national growth in 2026. For more information, visit https://www.loftypops.com or follow @eatloftypops on social media.
